Delay sending emails. Avoid hasty reactions.
The e-mail was supposed to revolutionize the way we communicate. It was designed to be fast, efficient, and reliable. However, in recent years, it has become a source of conflict, misunderstanding, and even hostility. It seems that the very tool that was meant to enhance our productivity has turned into a weapon that can harm our business relationships.
As a seasoned marketer and business owner, I have seen the damage that e-mail wars can inflict on an organization. That's why I want to share some practical advice on how to avoid the pitfalls of e-mail communication and create a more harmonious work environment.
First and foremost, I recommend that you never send an e-mail on the same day that you write it. The more important the message, the more crucial it is to take a step back and reflect before hitting the send button. Knee-jerk reactions can be costly and lead to regrettable consequences.
Discourage CCing superiors. Avoid seeking approval.
Another common issue with e-mail communication is the misuse of the CC and BCC functions. Originally designed for the boss to inform those who need to know, these features have become a tool for lower-level employees to curry favour or seek approval from their superiors. This practice is not only unproductive but can also create a sense of resentment and mistrust among team members. I strongly recommend discouraging this behaviour and using these functions only when necessary.
Limit recipients to relevant parties. Avoid venting.
Finally, when replying to an e-mail, especially from an outside agency, it's essential to consider who needs to know the content of your message. It's not your job to inform others of what you feel slighted about or share your personal opinions. Only include others in the conversation when it's relevant to their work or when specific matters, such as delivery dates, require their attention.
End e-mail wars.
In conclusion, I urge you to make your business one that values clear and respectful communication. E-mail wars can undermine your company's productivity, damage your reputation, and hurt your bottom line. By following these simple guidelines, you can avoid the pitfalls of e-mail communication and build stronger, more productive relationships with your colleagues and partners.