How To Root Out Weasels

Here's a challenge for you. If you're sick of the liars in our business, try this out when you're back in the office on Monday. Gather your team and tell them straight up that our product is so damn good that we don't need to weasel our way through it.

Ask yourselves: Does our work piss people off? Does it tarnish our reputation? Does it go against your own morals and taste? As your employer, we don't want you to carry any guilt.

But don't get it twisted – we're not looking for softies or entertainment. We want technical work with biting teeth, honest and effective. This experiment is not for the faint-hearted, but it could be a game-changer. Imagine the spark it could ignite in your team to produce some truly great work.