● To serve our customers more effectively than any other yachting business.
● To increase our profits every year.
● To maintain high ethical standards.
● To do our work with a sense of competitive urgency.
● To keep our services up-to-date.
● To create the most exciting yachting business to work in.
● To earn the respect of the community.
"Let us all work together to achieve these purposes and make our business the best in the world."