Uniformity: The Key To A Successful Business

We are not a mere holding company for a group of independent businesses in different countries. We are one group, indivisible. Our clients must perceive no differences in style between any of our offices. We cannot afford to be incompetent amateurs in one country, superb professionals in a second, and bumbling fools in a third.

I have outlined the principles of management that I believe will help our company prosper. If you endorse these principles, promulgate them, apply them, add to them and revise them during the years to come, our offices will be inspired by unanimity of purpose. This will give us a competitive edge over international yachting businesses which lack such unanimity.